TUI AG and TUI Travel PLC have merged to form the world's number one leisure travel company. Read more about the new TUI Group at

Peter Long

Member of the TUI AG executive board
CEO First Choice Holidays PLC

In October 1996 Peter Long was appointed a member of the First Choice board responsible for First Choice Holiday & Flights.

In November 1996 he was appointed managing director of the First Choice group before taking over as chief executive in 1999. Before joining First Choice Peter Long held, amongst others, positions as chief executive of Sunworld Holidays as well as head of the Finance department and chief executive of the Tour Operations department of the International Leisure Group.

Peter Long was appointed a member of the TUI AG executive board with effect from 03 September 2007. At the same time Long was appointed CEO of TUI Travel PLC.

Membership in Supervisory Boards required by law:

  • TUI Deutschland GmbH (Chairman)

Membership in comparable Boards of domestic and foreign companies:

  • Rentokil Initial PLC
  • TUI Nederland N.V.
  • TUI Nederland Holding N.V.
  • TUI Travel Belgium N.V.
  • TUI Travel PLC