More and more people are discovering the attraction of a holiday at sea. With Hapag-Lloyd Kreuzfahrten and TUI Cruises, TUI AG’s portfolio has two quality brands offering the maritime holiday experience for different target groups.
Hapag-Lloyd Kreuzfahrten
Hapag-Lloyd Kreuzfahrten offers a broad range of cruise experiences: hundreds of destinations, on-board and excursions to suit every taste, short cruises to recharge the battery, cruises for bons vivants and connoisseurs.
A permanent player in the luxury segment, MS Europa was awarded the ‘5-star plus’ rating for the twelfth time in succession by the Berlitz Cruise Guide 2011. The ‘world’s most beautiful yacht’ offers cruises for sophisticated travellers. Holidaymakers boarding the MS Hanseatic and MS Bremen will leave on an expedition cruise that shows them the world in a different light. Destinations in all continents are also offered by MS Columbus, with tours offering plenty of fun and entertainment.
* According to Berlitz Cruise Guide
TUI Cruises
The formation of TUI Cruises in the financial year 2008 paved the way for entry to the premium volume market for cruises.
The joint venture between TUI AG and Royal Caribbean Cruises Ltd. has offered sea tours for the German-speaking market since the spring of 2009 on board its ‘Mein Schiff 1’.
’Mein Schiff 1’ is the fleet’s first ship and has been designed for well-being and relaxation from fore to aft. With this format, TUI Cruises is primarily targeting couples and families who appreciate plenty of space, quality and generous personal service. The ship has undergone extensive conversion to offer state-of-the-art fittings with numerous service restaurants, a spa area covering 1,700 square metres, spacious balconies and loungers on deck to relax.
The second ship will be named “Mein Schiff 2” and is to be commissioned in May 2011.TUI Cruises expanded its fleet in May 2011 when it put its second ship to sea – the "Mein Schiff 2". Just as its sister ship, which has an identical design, the Mein Schiff 2 is a feel-good ship. Besides the established facilities and services that guests already appreciate on the Mein Schiff 1, passengers on the new ship can discover many more highlights on board. And the cruise line is continuing its fleet expansion: In September 2011 TUI Cruises sealed a contract with Finnish shipyard STX for delivery of a new ship in 2014.