The stay at the hotel is the most crucial part of the holiday experience and hence key to customer loyalty. With 248 hotels and 157,000 beds TUI Hotels & Resorts is Europe’s largest holiday hotelier.
TUI Hotels & Resorts comprises hotel brands with high levels of quality and service as well as high environmental standards. The brands cover a wide range of hotel concepts at prominent and the most popular holiday regions and include such famous names as Robinison, Riu, Grecotel, Grupotel, Iberotel and Dorfhotel.
A fundamental element of the hotel strategy is to provide hotel capacity for the Group’s tour operators at the best locations in strategically important destinations. Being the link between the World of TUI tour operators and the hotel partners, TUI Hotels & Resorts guarantees a strong and proper positioning of the Group hotel brands in relation to one another as well as in comparison to the competition.
From the perspective of the customer, the hotel brand is highly relevant in the decision to book. As such, in the eyes of the guest, the hotel is the determining factor for the holiday experience and an essential component in the tourism business chain of the World of TUI. Hence, the hotel lies at the heart of customer loyalty. Consistent adherence to the group’s quality standards and an excellent value-price ratio are the main objectives of our service philosophy.
With enthusiasm and commitment, the various departments at TUI Hotels & Resorts apply all their experience, professionalism and creativity to achieve the best hotel performance, the highest degree of customer loyalty and economic success.
The latest project to come onto the market is the new lifestyle hotel brand aqi. The business model is based on the idea of developing the budget concept for the holiday hotel sector. Previously this concept was used almost exclusively in the business hotel sector.