TUI AG is extending its shirt and main sponsorship of German premier league side Hanover 96 by a further year. This is the result of the Group taking out an option to extend the existing contract. With the exception of certain promotional days the shirt advertising design during the second half of this season will not be changed.
From the coming season the home shirt colours will continue to be in the club’s red, but the white logo on the shirts will then advertise the new airline brand TUIfly.com.
TUI is using its sponsoring of Hanover 96 to round off its national advertising cam-paign starting on 15 January on TV, radio and in printed media for promoting the new airline brand TUIfly.com.
TUI announced back in December that it intended in the current football season to integrate the new airline brand in its sponsoring activities. The perimeter hoardings were changed before the last home game and now advertise TUIfly.com.
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