TUI Innolympics – the TUI innovation offensive
Innovations are an important topic in every company. TUI included. Not least owing to its innovating power has TUI been able to stay at the top of the toughly fought tourism market.
And to keep TUI at the top the Group initiated the TUI Innolympics in 2006 – it was certainly not the classic competition of putting forward ideas and definitely had nothing to do with a company suggestion box scheme.
The success was astounding. A total of 3,200 ideas were submitted. From all these ideas the seven local innovation teams filtered out 240 ideas that were further developed into concepts. At a major gala show held in Berlin in March 2007 the twelve winning teams were then singled out.
In 2007 the best concepts will be put into practice. And in 2008 the second round of the innovative TUI Innolympics will get under way.
Further Information
For reference |
The rules of the games are explained in the Innolympics manual. You can download it here as a pdf file (in German). more... |
"Outstanding commitment" |
Head of TUI Marketing Michael Lambertz talking in an interview on the premiere and the progress of the TUI Innolympics more... |