Aid in the destinations
Corporate citizenship is one of the key guidelines for TUI’s entrepreneurial action and has been an integral element of its corporate strategy to secure sustainability for many years. TUI AG and its affiliates understand themselves as corporate citizens, contributing to the economic development and improvement in the quality of living in the worldwide corporate sites and tourism destinations.
Projects and initiatives in the destinations
The Moroccan government developed the ‘Moroccan Charter for Responsible Tourism’. In 2007, TUI signed the charter as a new member. The joint goal is to promote a development of tourism in harmony with culture, values and traditions as well as nature conservation and environmental protection.
The construction of a hospital in the central Sudanese city of Kosti, financed by TUIfly donations and cosponsored by the German Red Cross, was completed in April 2007. Besides the donations, TUIfly organised, for the third time in succession, an annual transport of around 20 tonnes of aid to Sudan in December 2007.
In 2007, tour guides from the tour operator brand OFT Reisen working in Egypt participated in an intercultural training seminar for tour guides in developing countries. This was held in Cairo by the German Study Group for Tourism and Development. By the summer of 2009, all Egyptian OFT Reisen tour guides will complete the intercultural training and be certified accordingly.
On the occasion of the 15th anniversary of the German Foundation for World Population in 2007, TUI AG assumed sponsorship for two youth clubs in Kenya whose activities include education and information about AIDS.