Sport, whether on grass, ice or track, provides us with a bit of a break in our everyday lives. TUI, Germany’s leading tourism group, has found its mission here – to put a smile on people’s faces. For several years now, the Hannover travel group has not only been a partner of many professional teams but has also been supporting several sporting events in Germany and abroad.
Hannover 96
TUI has been the main sponsor of Hannover 96 since the 2002/03 season. Since then the players of the Bundesliga club have been running across the pitch with a “smile on their chests”. And, with exciting matches and many goals, the team also manages to put a smile on the faces of its fans.
More information: www.hannover96.de
Hannover Scorpions
TUI has also been supporting the ice hockey league club “Hannover Scorpions” as the main sponsor for several years. The professional ice hockey pros from Hannover have long been fixed greats on the German ice hockey scene and provide exciting top class sport on ice. In their home games in the TUI Arena, the Scorpions regularly show what they are capable of and make every visit a very special experience.
More information: www.hannoverscorpions.de
TUI Marathon Palma de Mallorca
In 2004 TUI became, for the first time, the main sponsor of the international marathon on the Spanish island of Majorca. Only a year later the Group took over all the organisation and project management of the marathon and so became the organiser of the annual run, which is held in October. In 2010 more than 8,000 runners from many different countries took part. Our goal is for more people to take part with a broad international participation.
More information: www.tui-marathon.com
TUIfly Marathon Hannover
Since 2007, TUI has been not only the main named sponsor of the Hanover Half Marathon, but along with TUIfly it has lent its name to the entire scope of the TUIfly Marathon Hanover event. TUIfly and TUI are using the context of the sporting event to promote awareness of the TUIfly brand among the group of some 100,000 spectators and more than 15,000 participants, and also to create an emotional link with the brand. The incorporation of the German TUI Championships within the TUIfly Half Marathon and the direct qualification this brings for the TUI Marathon in Palma de Mallorca is a motivating factor for our own employees.
More information: www.marathon-hannover.de
Co-operation with Eagles Charity Club e.V.
With its TUI Cruises, Robinson Club and Airtours companies and brands, TUI is a co-operation partner of Eagles Charity Club e.V. and has been supporting Eagles Charity Golf Club since 2005 with donations and "in-kind" services (e.g. tombola holiday prizes). The main function of the celebrity golf club is to "help as many people who have fallen on hard times as possible". Towards this end there are events organised and donations collected. The following are some of the foundations supported by the ECGC: the Franz Beckenbauer Foundation, the Kids Care Foundation, "Tabaluga Kinder- und Jugendhilfe" (children's and young people's aid), the Tony Marschall Foundation and the "Kinder Rheumastiftung" (rheumatics foundation).