TUI Travel is a member of the British Travel Foundation. This independent organisation has the goal of supporting the tourist industry in its promotion of sustainable tourism.
TUI Travel and the Travel Foundation are working closely together to concentrate their activities in the protection and improvement of the environment as well as in preserving the cultural heritage of communities in tourist destinations. Acting in cooperation with local destination management and partners, various projects will be initiated to present ideas and test solutions. The results of these projects will be summarised and used to develop guidelines for tourism.
The Travel Foundation is therefore developing strong initiatives to promote sustainable tourism. This in turn will create major benefits for tourists, communities, societies and decision makers alike. The work of TUI Travel and the Travel Foundation is targeted towards enabling tourists to enjoy a high quality holiday experience, with the knowledge that their holiday destination will also be sustained and available for coming generations.
In business terms, the benefits take the form of improved levels of customer satisfaction in conjunction with the simultaneous conservation of the very resources upon which its corporate future depends. Tourism gives the communities a source of revenue, providing the means to boost local economies.