TUI launches TUI France as new French tour operator brand
| Service |
Hanover, June 20, 2003
TUI France is the name of the latest tour operator brand in the World of TUI. It starts sales at the beginning of the winter season in France. After the complete takeover of Nouvelles Frontières last October, this latest move expands TUI's product range in France. The new brand concentrates its business on the medium and premium quality segments.
According to Eric Debry, TUI AG divisional director responsible for Western Europe: "TUI France ideally rounds off our product range in France. At the same time, we are also launching TUI – which is Europe's best known tourism brand – in the important French source market."
No overlap with Nouvelles Frontières
TUI France will market holidays in the three to five star bracket at destinations around the Mediterranean. There are no overlaps with the range marketed by the tour operator Nouvelles Frontières which concentrates on long-haul holidays in the Caribbean and Indian Ocean.
Unlike the Nouvelles Frontières retailing strategy, the sale of TUI France products will not be via its own travel agencies but by around 4,000 external travel agencies. More than half of the products will be package holidays, another 20 per cent round trips, and the remainder will be modular products.
350,000 customers planned for 2006
The TUI France brand is intended to establish itself rapidly in France and to grow strongly. The target is for 100,000 customers to travel with World of TUI in 2004, with an expansion in this number to 350,000 by 2006.
For further information please contact:
Björn Beroleit, phone +49 511 566-1310
Nicola Gehrt, phone +49 511 566-1435