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Digital Marketing Manager (f/m)

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The Group Digital Marketing team drives improvements in digital performance across the TUI Group.The small team of subject matter experts in different digital disciplines works across all of TUI's major brands in Europe with local teams. The common goal is to drive more holiday sales through digital channels. We do this by identifying and sharing Digital Marketing best practices throughout the business, partnering with TUI’s local Marketing teams to develop effective strategies, and leading on large cross-market projects to deliver the technology needed to run efficient Marketing campaigns. We are recruiting two Digital Marketing Managers. Depending on skills & experience there is one Adwords specialist and one expert for Bidding Performance. Digital Marketing Manager (f/m).

Standort: Luton/ London
Land: Deutschland
Bereich: Group Markaeting
Jobnummer: OMG00335

Was Sie erwartet

As a group digital marketing manager you will act as a resident expert and evangelist for paid traffic channels. You will be responsible for developing initiatives to upskill local marketing teams at an operational level and also educating senior management. The role includes assisting in strategy development for PPC and displaying biddable social and other channels –this to ensure adherence on an ongoing basis. Furthermore you will develop consistent reporting framework and produce regular performance reporting.

On a regular basis you will be meeting with vendors and assessing new vendor or partner opportunities. This includes for example providing ongoing assessment of market practice with recommendations for improvement. You will partner with TUI’s local markets to define and share best practice across the Group. Moreover you will foster your own central vendor relationships with core media owners for example Google and Facebook.

Besides, you will set up and run regular network days for Digital Marketing teams across the Group. This involves keeping up to date on industry developments and reporting on these to internal teams. There will also be additional project work within centralised Digital Marketing to provide continuation in the pursuit of new marketing opportunities.

Reporting into the Head of Biddable Media, you will closely work together with the Head of SEO/Content, Head of Analytics, Head of Social Business and Digital Marketing Director in Central Digital Marketing team. Other stakeholders will be the local Digital Marketing teams, local market Media Agencies as well as Key media owner and tech vendors such as Google, Facebook, Doubleclick and Adobe.

Wonach wir suchen

  • 3+ years experience of digital marketing with an emphasis on running large & complex campaign.
  • International experience and/or high awareness of how purchase behaviour & marketing tactics differ across markets
  • In-depth knowledge of marketing technology, particularly bid management tools, programmatic platforms & social advertising technology
  • Google Adwords qualified
  • Good knowledge of the European online Travel space
  • Understanding of and keen interest in global digital marketing trends
  • Strong academic background with high commercial acumen
  • Analytical skills: able to analyse raw data, draw conclusions, and make recommendations as needed
  • Strong stakeholder management, influencing skills & ability to build relationships with remote teams
  • Excellent communication skills
  • Prior experience of working with cross-functional, remote or international teams
  • Self-starter who is comfortable working in a fast-changing environment and with a high degree of autonomy

Click here to submit your online application.

Unsere Mitarbeiter machen uns zur Nummer 1.

TUI ist mit über 67.000 Mitarbeitern der weltweit führende Touristikkonzern. Unter einem Dach bündeln wir ein einzigartiges Hotelportfolio, unsere Kreuzfahrtschiffe sowie eigene Fluggesellschaften, Reiseveranstalter, Reisebüros und vieles mehr. Wir haben uns mit TUI auf eine Reise begeben: wir verändern uns zu einem digitaleren Unternehmen mit mehr Vernetzung und Integration. Wir haben uns auf den Weg gemacht, sind aber noch nicht am Ziel. Steigen Sie jetzt bei uns ein und lassen Sie uns gemeinsam die Zukunft des Reisens gestalten.

Haben Sie Fragen zum Job? Ich beantworte Sie Ihnen gerne.

Bitte bewerben Sie sich mit Ihren englischsprachigen Bewerbungsunterlagen hier.

Anthea Rzepka

Telefon +49 511 566 1812

Adresse TUI Group
TUI Recruiting Office