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Our vision & values

United in our mission to engage customers – it is what drives us!

With 16 cruise ships, 6 airlines flying more than 150 aircraft, 1,600 travel agencies and more than 300 Group-owned hotels and 180 destinations, TUI is the world’s number one travel group. Nevertheless, the driving force behind all of this is our people. 67,000 employees, sharing joint values.

Our vision, values and customer proposition form the basis of our action and our attitude. Everyone at TUI is working to do something quite remarkable: make customers discover their smile. Every single day, in every department and every business sector – regardless of whether they are lawyers, managers, IT experts or tourism specialists.

Our values come to life through our people

Our employees embrace our corporate values “Trusted, Unique, Inspiring“ and are embody them – not only by what they do within the TUI Group, but also by what they do outside of their work, they represent who they are.


Leadership culture

Hear what our managers say about their definition of great leadership and how they use the TUI Group leadership model VIBE every day.

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